With the ever growing world of mixed media and the use of creative animations I have become more acute to the use of animated photography (2.5D imagery) in TV programs, documentaries and advertising.
During my time at Williams I took the opportunity to teach my self this skill and put it into practice by developing a sequence of short 2.5D video clips to demonstrate the teams success at the track.
This short video was put together for a Williams commercial team, the original templates were developed so that key branding positions on the car and drivers could be updated with perspective partners logos, this would then be exported and used in sponsor pitch presentations.
The below media piece clearly demonstrates how the 2.5D imagery works within short video