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Since my start at Williams I have had the privilege to work on some amazing projects. The first and largest project has been the design, launch and continuous development of the Williams website. In March 2015 we launch the new web estate following a close collaboration with new technical partner Avanade. www.williamsf1.com

Today I have officially started my new role as Digital Designer for Williams Martini Racing. Over the past 2 months I have had the pleasure to work with Willams and Avanade to refresh and modernize their website. New site coming soon!!! www.williamsf1.co.uk

Due to my recent recruitment with Williams Martini Racing I have become more acute to the world of F1 and the creativity that flows within it. This month whilst researching F1/ racing digital media I came across the images from the launch of the 2015 F1 cars and was immediately wowed by the new look of the Red Bull Racing RB11 TEST car. Instantly you can see the dramatic difference of the black and white tribe style livery, a stark contrast from their traditional design. In my opinion it looks brilliant but can not help thinking it looks more like the branding of their rivals Relentless Energy than Red Bull. What do you think?…

Over the last 2 months my team was given the task to re design and re build our Jellyfish Legal website. The brief included an animation, web design and a whole lot of content population. The design of the site has been influenced and designed around an isotope wireframe, giving the structure a fluid and fully responsive layout. For the animation I carefully married up the fluidity of coloured inks with the jellyfish message to give a clean and clear message incapsulating our liquid approach ethos. https://vimeo.com/105560800

The new and fresh web wireframe exhibits the Ruby+Ed’s new slipper, footwear and clothing collection. As you can see from the design / layout of the site the concept is cleaner, fresher, bigger, bolder and more user friendly compared to previous seasons. It also makes use of more tactile and bold typography to help draw the view in. New features include bigger images, user friendly (hand rendered) scroll to top tab, simplified navigation bar plus revised web banners and social media graphics.