F1 Garage

race team environment

Each year I lead the design of all Williams race team assets. As part of this design development we constantly have to design and evolve the look and feel of the garage, reacting to team and sponsor needs. The purpose of the garage is to create a workable space for the mechanics that projects the race team brand and cobranded sponsorship. The key to the garage design is to create an environment that frames the backdrop for the car and driver, looking refined and exciting yet understated to project the spotlight on the car and drivers.

Here is an example of the garage environment produced for the 2020 F1 season.

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