Williams Esports

Team identity

 In 2018 Williams F1 Team launched their Williams Esports division. Esports is a phenomenon that has taken off around the world where individuals and teams alike compete against each other in a virtual world. Motorsport Esports is one of the largest online sporting platforms with a wide variety of tournaments in various disciplines such as Formula One, Rally and Touring cars. My role in the Williams Esports journey was to art direct all visual assets, create the visual identity, design livery templates, team kit, merchandise and work closely with sponsors and suppliers to design and create cobranded assets including PCs and computer simulation seats etc.