The brief:
Design a visual identity for English Brands | Heritage. Visual style needs to reflect a luxury, quality and established look and feel using elements of English heritage within the logo style.
The approach:
I originally researched high end high streets fashion brands and the execution of their brand styles. From there I created mood boards and began to implement English Heritage research, looking at coat of arms and flag designs.
The Response
From my research I began developing a visual of a lions wearing top hats, I then incorporated this with a simple old English font to give a clean yet classic looking logo mark. From there I applied the mark to a suite of brand assets including stationary, packaging, signage, digital assets, labels and clothing examples.
This project was undertaken during my professional employment in 2014 at Jellyfish Creative.
