The brief
Data Driven Telematics are a vehicle tracking specialist that supply tracker systems and data driven analytical software apps to business users and the general public. These products are used to help monitor the driving behaviours and location of commercial and non-commercial vehicles. They require a forward-thinking brand identity that incorporates a visual “mark” that tells the story of the business and its product. It is important to show the world that they are hi-tech, forward-thinking and have visual assets that can be easily recognised.
The approach
I began to research the world of wireless technology and internet systems to see how we could create a visual cue that all encompassed the message of future wireless tech. During the research phase I developed the idea of taking the “D” from Data and working it into the shape of a wi-fi and radar pulse. This visual “mark” can then be spread across all brand items and assets.
February 2, 2015
