The following projects are from my professional employment at one of the worlds leading Formula 1 teams Williams F1.
I have also had the opportunity to work on some smaller projects including branding for Polands leading motorsport legend Robert Kubica and DTM campaigns.
Livery design is more than simply colour applied to a car, it symbolises and embodies the team, brand and partners, and in many cases represents the finishing touch to a wider marketing activation. The designs featured in my portfolio range from one-off liveries created to celebrate specific race locations, such as the USA COTA design, to more comprehensive campaign-led projects, including the Driven by Words Gulf Oil campaign and the Austin Atlassian campaign. For campaign-based liveries, my involvement extends beyond the visual design of the car. I have led the creative direction and storytelling of each campaign, ensuring a cohesive narrative across the car livery, trackside and off-track activations. These activations include fan zones, merchandising and integrated social media campaigns.




















