For the USA Grand Prix (Austin) 2022 I had the opportunity to design a bespoke livery to celebrate the event, the livery was then applied to our show car and displayed around multiple fan activation events including pop up stores, trackside events and later at the F1 live opening in Las Vegas.
The design concept takes inspiration directly from the USA flag and the vibrant Austin culture.
I built the design up with multiple layers of stars and stripes including warn texture details giving the car a rugged look and feel, there are also hidden gems highlighting the teams history with driver champion ship icons and constructor championship winning icons.
I also introduced a split concept using the same design on both side of the car executed in inverted colours (left side in Blue, right side in Red) this really help the design pop and stand out.
In addition to the livery we also introduced aspects of the design into the team garage, popup shop, merchandise and hospitality suites.
© 2022 Williams Grand Prix Engineering Limited All Rights Reserved
Photography © Richard Pardon Photography
December 1, 2022
