Since 2023, the Williams F1 Team has delivered fan zone initiatives at key race locations, including Piccadilly Circus in London. These fan zones have provided an exciting opportunity to elevate and promote Williams’ on- and off-track activations, while further amplifying the commercial offering for partners.
During this time, I have had the opportunity to design, and in more recent years creatively and design-direct, the team responsible for developing these environments and the activations surrounding them.
The fan zone is typically the centrepiece of the wider location-based campaign and can include a range of supporting assets, such as on-track car liveries, show car designs, print and digital advertising, in-person appearances from key talent and drivers, B2B networking events, merchandise, and satellite activations.
The examples below showcase projects delivered across London, Miami, Austin, Singapore, Las Vegas, Barcelona, and Melbourne.
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January 4, 2026
