RUBY+ED

creative / Art Direction

From 2007 – 2014 I lead the in-house graphic design creative team for Ever Direct and specifically for their Ruby+Ed brand. Ruby+Ed originally positioned itself as a luxury indoor slipper and nightwear business that later evolved and moved into outdoor fashion and accessories. My role within the team was all encompassing, managing creative assets for all areas of the brand. The following examples demonstrate a small part of my work at Ruby+Ed with examples from the autumn winter and spring summer 2013 work.

 

Key Assets

– Creative direction for the season, developing mood boards
– Research and organisation for shoot location
– Shooting / managing product photography
– Creative and art direction on location shoots
– Photographer for all location shoots (2011 – 2014)
– Design and development of all web assets including HTML and CSS development
– Design and build of all email campaigns
– Design and manage production for exhibition stands including build of key custom furniture
– Shoot and develop seasonal promotional videos
– Design and development of all packaging
– Print design for product
– Managed in-house creatives and artworkers