With the start of the 2020 season came an uplift in sponsorship from our partners at ROKiT and the introduction of new brands from their portfolio. This brought the opportunity to create a new race team livery that would give ROKiT greater brand exposure and set a foundation for the other liveries in their motorsport empire.
My role was to work closely with the Williams senior board and ROKiT senior board (owners) to create a co-branded graphic style and implement it across all key racing assets. I was responsible for designing the livery, livery production, brand style guidelines and design / art & creative directed all assets.
Key Assets
– Livery design
– Truck design
– Team clothing
– Driver overalls
– Garage design
– Hospitality design
– Merchandise development
– Creative + art direction of collateral shoots
© 2020 Williams Grand Prix Engineering Limited All Rights Reserved
March 27, 2020
