The brief:
To work with N+ to create a bike livery design for the upcoming concept Williams road bike.
The final bike will be sold internationally at a premium price point and will be marketed to F1 fans and serious cyclists.
The design needs to be bold, contemporary and shout the Williams Racing brand.
The response:
I researched the world of cycling and began to create moodboards of all the top bike manufactures and products form the 2019 & 2020 ranges and began working on bold contemporary designs that reflected the market fashions.
I then turned it on its head and decided to try bringing the FW43 livery into the bike design. After many iterations the final concept was the most obvious.
The design was extremely well received by both Williams and N+ and went into production late 2020 ready for launch in the 2021 F1 and cycling season.
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September 2, 2021
