Atlassian Rovo Livery Campaign

Branding, Livery design and race team application

This campaign was a bold and exciting demonstration of how product advertising can be seamlessly integrated into a race campaign.

The brief was simple: to design a livery and supporting branding campaign to promote the Atlassian Rovo product at the Las Vegas Grand Prix.

Working closely with Atlassian, I crafted the car livery and driver kit, and creatively directed the campaign’s key visual. The work spanned social media, fan zone installations, and in-person activations, creating a cohesive and high-impact presence both on and off the track.

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