The brief:
During my time at Jellyfish Creative and as part of the wider rebrand for Tollers Solicitors I was tasked to redesign the web estate and bring the new look and feel into the digital world. The website had to be clean, simple, user friendly and challenge the big supermarket players in the legal field.
The response
I took the concept of using the speech bubble graphical element in the logo “mark” and threaded it through into a clean web template.
Originally, I explored the use of parallax to help bring a new dimension to the UX, however decided that it would not be suitable for the target audience.
I saw this project through from concept to conception and worked closely with the web development team, managing the development scrums and pushing conceptual new ways of production to help create a website that would last the test of time. Other assets I also worked on included stationary and advertising campaigns.
This project was undertaken during my professional employment in 2014 at Jellyfish Creative.
March 24, 2021
