To celebrate the USA Grand Prix for 2023 season we were tasked to design a limited-edition celebration livery to promote the teams USA links with our investor group Dorilton and our young American driver Logan Sargent.
During the design process, we explored many different options including contemporary graphical applications similar to the execution of the 2022 show car livery.
The final design concept illustrates the original (2023) livery peeling back exposing a big, bold and simplistic stars and stripes American flag.
This design was extremely bold and emotive, popping out loud and proud in the perfect environment of Cota “Circuit of the Americas”.
© 2023 Williams Grand Prix Engineering Limited All Rights Reserved
Photography © Richard Pardon Photography
October 28, 2023
