The Williams FW47 launch campaign formally announced the new Atlassian partnership to the world, alongside an exciting new driver line-up for the 2025 season featuring Carlos Sainz and Alex Albon.
The intention behind the design was to make a bold statement to the global motorsport audience: Williams are here to race and to compete at the highest level. The livery design features a striking primary blue, infused with a dynamic glitch pattern and crafted together with a repeating Atlassian Ace logo.
For the event, we also designed and built a bespoke, one-off film set and studio for the live Sky Sports special edition Williams launch, which was streamed worldwide. The broadcast was presented by Steve Jones, Jensen Button, and other well-known motorsport figures. Held at Silverstone Circuit, the event welcomed special guests ranging from key partners to a select group of lucky fans.
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February 20, 2025
