The FW46 livery marks a refined evolution from its predecessors, blending elements from the original 2023 design with iconic touches such as the Duracell branding and Shard line detailing a the top of the engine cover, along with the striking Kraken rear wing branding.
In line with the season’s campaign message “History made history in the making,” the design integrates new elements seamlessly. A gradient blue sweeps from a fresh “New Era” hue at the car’s front to a rich Heritage navy at the rear. Additionally, a subtle yet impactful red and white keyline adorns the chassis, paying homage to some of the team’s championship winning heritage fleet, spanning from the 1985 FW10, driven by Nigel Mansell and Keke Rosberg, to the 1997 Championship-winning FW19, piloted by Jacques Villeneuve.
The pièce de résistance lies in the incorporation hint to the original Frank Williams logo, carefully nestled into the side of the engine cover. This symbolic gesture adds depth and reverence to the livery, acknowledging the team’s illustrious history with profound significance.
This project also saw the redesign of the all race assets including the Driver Race Suites, Motorhome, Garage, Trucks and Driver Academy Liveries just to name a few.
© 2024 Williams Grand Prix Engineering Limited All Rights Reserved
Photography © Richard Pardon Photography
February 13, 2024
