To celebrate the British Grand Prix for 2023 season we were tasked to design a limited-edition celebration livery to promote the teams 800 Grand Prix.
During the design process, we explored many different options including harping back to our heritage and classic liveries of days gone by. As you could imagine these concepts were extremely exciting however, due to limitations with legal and production meant that we had to keep things simple, so we explored options that were clean, bold, distinctive and fresh.
The final design concept illustrates the original (2023) livery peeling back exposing our heritage underneath in the form of a Union Jack, this visual celebrates the success, history and foundations of the team and gives a truly unique and stand out design on a busy and competitive Silverstone race track.
The design of the car also threaded into the creative direction for the London based fan activation pop-up store located in Piccadilly Circus.
© 2023 Williams Grand Prix Engineering Limited All Rights Reserved
Photography © Richard Pardon Photography
September 14, 2023
