WILLIAMS MARTINI RACING

Branding

During the 2017 and 2018 Formula 1 season I managed and led all designs and brand assets for Williams Martini Racing including: art and creative direction for collateral photo shoots, merchandise, team kit, livery production, hospitality and digital assets. I also featured in our team social media video-based content, interviewed for my role in team kit development and creative thinking. These two Formula 1 seasons introduced me to the world of race team production and alternative livery applications. This gave me the opportunity to to perfect my craft in livery development working closely with car build teams to find solutions to application methods. My general role year on year was to manage, create and implement all race team graphics across all key team assets. Responsible for livery artwork, production, creation and development of all Williams Martini Racing brand assets.

 

Key Assets
– Web and app design
– Event bannering
– Team clothing
– Driver overalls
– Garage design
– Hospitality design
– Merchandise development

 

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