The brief:
To create fun and informative seasonal social media infographics to promote each of the race locations. Designs and include animated driver position graphics.
Platform: Facebook, twitter, Instagram and Linkedin.
The response:
I worked closely with our in-house content team to find fun facts for each race location. These facts were geographical, scientific, historic and or race track related. The designs were both static and animated and used bold visuals to stand out and communicate the message to the reader.
These designs lead to the team and myself being recognised by the Formula 1 social media index, winning the 2015-2016 award. They also went on to inspire a surge in other teams creating their own new ways of communicating to fans with the use of social graphics.
© 2020 Williams Grand Prix Engineering Limited All Rights Reserved.
March 24, 2021
