Bevelini

visual identity

The brief
To update and facelift the visual identity of Bevelini giving them a new fresh and modern look that enforces the company brand values whilst aligning themselves to their target audience and consumer market. The uplift must consider the brands heritage and be instantly identifiable.

The approach
I began by researching the brand, looking at all existing visual assets including packaging, digital assets and advertising. I then worked through a brand comparison, researching competitors in the market and how they differ to Bevelini. From research I found that Bevelini had a very classic look that gets lost in the noise of consumer products. To give them prominence they simply needed to put a contemporary, bold and simple spin on the existing visual estate.

 

The response
After many literation’s I came up with a concept that simply took the existing logo and evolved it to a simplified clean ‘mark’. I did this by redrawing the olive branch and reformatting the word mark using a modified rounded san serif font. Once this was signed off I then began working on application methods including imagery and photography style as well as packaging design.