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edwardscott-design

WINNERS!! Brand Partnership of the Year award for Gulf Oil X Williams campaign

What an amazing experience!
Absolutely buzzing to have received an Autosport award alongside Gulf Oil, Williams and CAA for the Brand Partnership of the Year award for the Gulf Oil X Williams livery campaign.

Working with all parties across the three companies – Williams, Gulf Oil and CAA meant a dream team which allowed us to execute such a standout project.  It has been an incredible experience and something that has been a career highlight for me. This has been so much more than a livery project, there were so many moving parts around the fan engagement piece, including creating the social campaign, supporting digital and print assets, content, videos, animations, merchandise, and delivery of the full painted set of race cars and bodywork that had to be delivered and ran through the three race events. This in itself is a HUGE undertaking from a logistical point of view.

Thank you to Gulf for giving us the opportunity and a big thank you to Williams and all my incredible teammates for all of the hard work and support across the year. A very big shout out to the crew behind the scenes in the WF1 Livery team for the monumental effort to turn this project around and deliver the physical assets. Also, a shout out to the Williams marketing team and my extremely talented and awesome creative team for all of the hard work across this campaign and all of the 2023 campaigns, SMASHED IT!!